My Business Communication Blog

  Answer these Questions in complete sentences 1.     Why do you think accounting is seen as boring? Explain. Accounting is considered boring because people associate it with tax obligations, numbers and calculations. They associate it as something that only benefits companies and that anyone can do because it is only about tax calculations and analysis of liabilities and financial assets. However, accounting covers more and can save money and increase profits. I think this preconception also starts with financial education in schools, colleges and organizations. Financial topics are usually approached from a mathematical and fiscal point of view, which makes them seen as tedious and boring. 2.     Which of the jobs mentioned would be most interesting for you? Give your reasons. The job that I found most interesting and important are the government auditors. Auditors maintain and examine the registers of private companies and public organiz...

  1.     What is “Integrated Business Planning” (IBP)? Integrated Business Planning is the process in which a strategy is created and executed among different departments of an organization, such as the value chain, operations and sales planning, and financial planning with the objective of coordinate efficiently all the activities, control inventories and production, and achieve goals. “Integrated Business Planning (IBP) is a common-sense process designed for effective decision-making. It allows senior management to plan and manage the organization, aligning strategic and tactical plans, and allocating critical resources, people, equipment, inventory, materials, time, and money; to satisfy customers in the most profitable way.” (Wight, n.d.). 2.     What is “Sales and Operations Planning” (S&OP)? It's a tool and aspect of supply chain planning. It helps the connection among departments of businesses, including manufacturing, distribution...

  ACTIVITY 20: INFORMATION TECHNOLOGY & COMMUNICATION María Fernanda Cortés Villaseñor NUA: 281888 1.     What is Managing information within and outside the organization? With the changes brought by technology and the development of computer systems, business managers must now know everything related to information technology, manage transitions in business operations, and create a new structure for managing information. In the beginning, technical specialists were in charge of all the necessary details; but today, only those managers with IT skills will be successful business leaders. 2.     What is the importance of it? Nowadays companies face many challenges in the management of new technologies, but if they learn how to use these new tools and systems; they will be able to better manage information to achieve the highest productivity, and communicate better with employees and the media. 3.     What are the new te...

ACTIVITY 3 Assuming I’m the owner/manager of a clothing company… Who is your target market? My company’s market strategy targets mostly young people, price conscious and particularly sensitive to the latest fashion trends. How does your product or service satisfy the needs of your potential customers? It satisfies today’s need to stay fashionable, show a unique style and personality through clothing, and stay on top of trends. Which company has the biggest market share in your industry? There are numerous companies in this industry. The most remarkable ones are Nike, Gucci, Adidas, Inditex, Uniqlo and Louis Vuitton. How long do you usually run an advertising campaign for? I would maintain constant advertising campaigns, using digital marketing and social networks to have a greater reach in the young population. I would take advantage of dates such as Christmas, Halloween, Black Friday, Valentine's ... to do special advertising, and use tech...

  1.     What is the definition of Marketing? A set of tools and strategies that a person or company uses to make a product or service known. The objective of marketing is to improve the commercialization of a product by studying, identifying and satisfying the needs of a target market. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. (Gervase, 2009). 2.     What is understood as Market in business? In business and marketing, a market is made up of actual or potential consumers of a product or service. It is the place where suppliers and demanders interact with the objective of satisfying needs by acquiring a product or service in exchange for a profit. 3.     What is the purpose of Marketing? The main objective of marketing is to ...